The traditional kitzingen winery wilhelm meuschel jr founded in 1845. Has new owners. The two owners christian and johannes meuschel have sold the winery, vineyards and buildings to a group of investors. The purchase price has not been disclosed.
Business continues in the inner sulzfelder strabe. The investors have founded an operating company. "From the wilhelm meuschel jr. OHG is the wilhelm meuschel jr. Gmbh," said christian meuschel during a press interview. The company is headed by managing director markus heid, a renowned winemaker and owner of a VDP winery from fellbach in wurttemberg, and operations manager lukas herrmann, a master cellarer from heidelberg (baden). They will operate the winery and wine cellar, realign them and convert them completely to organic cultivation and vinification.
Tradition is continued
"Fresh blood from baden and wurttemberg into the old winery in franken."This is how the meuschels summed up the result of the long-running sales negotiations. "We are glad that we have found someone who will continue the long tradition," said johannes meuschel, who described the entry of the experienced wine experts as "the best gift ever". Customers are now also aware of this.
In the letter, the meuschels explain the reasons for the decision to let the family tradition come to an end after 173 years. Christian meuschel, now 65 years old, and his little younger brother have "no children who could take the reins".
The two took over the winery from their mother heidi in 1988. In 1974, after the sudden death of her husband gerhard meuschel, she had to take over the business from one day to the next. Johannes joined the winery in 1976 and later became the cellar master responsible for everything to do with wine and its vinification. Shortly thereafter christian took over the commercial side of the business.
More than 40 years later, the question now arose as to what to do next with the business. Together with a real estate agent, the meuschels started looking for a potential buyer and found one relatively quickly. The sales expose on the "royal bavarian court and wine supplier from franconia" attracted the interest of a group of investors, among them experts from the real estate industry. "We have obviously caught a favorable moment," said johannes meuschel, referring to low interest rates and the trend to invest in agricultural companies.
Contract signed and sealed
The investors, who want to stay in the background, have looked around and seen the potential of the traditional business, say the meuschels.
The contract was quickly signed and sealed. It includes the sale of the entire winery, including winery and vineyards. This includes the main building in the inner sulzfelder strabe, completed in 1906, with its two stories and the two-story barrel-vaulted cellar with old wooden barrels and modern stainless steel tanks, which customers have already described as an "art nouveau factory". The carriage house and the barn have been sold, as have the vineyards in the kitzinger wilhelmsbuhl location, including the small vineyard house below the kitzinger land clinic.
At the end of the year, the remaining wine and champagne will be handed over to the new owners. And they want to use the potential of the winery, but above all, they also want to reorient it. Lukas herrmann is convinced that so much history and tradition is rarely found anywhere in germany.
"This is a rough chance," said herrmann. On the other hand, the new ones want to modernize operations. This starts in the five hectares of vineyards that are to be completely converted to organic farming. "Lowering yields and increasing quality," is what herrmann describes as a goal. The winery is to be rebuilt and renovated in such a way that the quality from the vineyards can be further developed in a gentle manner. "It’s all going to stay meuschel," said herrmann. However, there will be a new appearance in terms of marketing. The cellar master has been with the company for half a year and has gone through the fall and "set individual switches".
The meuschels see it all positively. "Fresh blood can only be good", said johannes. And christian is convinced: "the historical substance that we are handing over also needs to be refreshed"."Nothing will change for the customers for the time being. The sale continues as normal. According to herrmann, it has not yet been decided whether there will be another heckenwirtschaft in sulzfelder strabe next year. The new marketing is being developed.
The meuschel estate – a brief look at its history
1845: johann wilhelm meuschel founds the winery wilhelm meuschel jr. In buchbrunn.
1878: relocation of the winery and the wine-grower’s shop, which traded not only german but also french wines, to kitzingen. The company building in the inner sulzfelder strabe was completed in 1906.
1890: appointment as ducal saxon court supplier.
1903: prince regent luitpold of bavaria makes the company a royal bavarian court supplier. The appointment hangs in the good room of the winery.
7. June 1909: prince ludwig of bavaria (as ludwig III. From 1913 the last bavarian king) visits the meuschel winery – with about 300 people in his entourage and is impressed by the 20,000-liter courtyard barrel in the cellar floor. It shows the heads of the four generations of the ruling house.
Clients: besides chancellors konrad adenauer and ludwig erhard, prince otto von bismarck was also one of meuschel’s clients.